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Swaddled

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Newborn Care Concierge

Expert care for your newborn,
peace of mind for you.

We see you, Parents!

Busy professionals with demanding jobs
First-time parents
Moms with postpartum depression
Busy households
Families expecting twins or triplets
Moms recovering from birth
Parents who live far from their support system

Anyone who could use a night of uninterrupted, glorious sleep!

We've got you covered

Overnight Care

Our certified newborn care specialists (aka night nurses) will help you achieve a restful night’s sleep so that you have more energy to devote to your recovery, family, and work.

Daytime Support

Our postpartum doulas come to your home to assist you with baby care, light housework (laundry, tidying nursery, etc), meal prep, emotional support and so much more.

Sleep Coaching

During a sleep training consultation, your pediatric sleep consultant will assess your baby's current sleep situation to get them (and you!) sleeping through the night.

Snoo Rental

The Snoo Smart Bassinet gently rocks and soothes your baby, promoting restful sleep for both daytime naps and nighttime slumber. Experience the convenience and comfort of Snoo with our hassle-free month-to-month rental option

Our most
popular!

Ready to get the gift you actually want? Make sure to add us to your registry or ask us about our gift cards.

Making this process easy, because we know you're busy.

You'll hear from us within the next business day to schedule an intake call.

You enjoy a smooth, nourished, and well-rested postpartum experience!

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Complete the intake form and choose the service you're interested in.

Together, we'll match you with the best Specialist and package for your needs.

Intake Anchor
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Mikaela S.

Kind words from rested parents

Swaddled was absolutely crucial to our success as parents in the newborn stage! We had two specialists work with our family and they were both incredible. The entire process from intake, to matching, to working with the specialists is seamless. We were really struggling with sleep and our specialists helped us both get a good nights sleep (many, actually!) and helped us troubleshoot some of the issues that may have been contributing to our rough nights. They were always on time, always available to answer questions, and truly could not have been more helpful caring for our little one. We cannot recommend Swaddled enough. If your family values sleep, do not wait another day!

We Believe It Takes a Village

The transition into parenthood and life with a new baby (whether it be your first or third) is an adjustment for everyone; having a caring expert by your side allows for a smoother, gentler, and more enjoyable “fourth trimester”. We serve all families with tailored and personalized care to ensure all clients have the support they want and the care they need.

As Milwaukee’s premier newborn care agency, we strive to provide families and babies with the best care. Our certified newborn care specialists (also known as night nurses or night nannies), postpartum doulas, and registered nurses are highly trained professionals that specialize in newborn care, preemies, and twins or multiples. They come to your home, day or night, to bring you rest, respite, and peace of mind

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Say Hello To Your Village

Swaddled Newborn Care believes that our families deserve the best, so our Specialists are trained and credentialed by reputable organizations, such as Doulas of North America (DONA), Newborn Care Specialist Association (NCSA), and the Wisconsin State Board of Nursing.

 

These organizations have a long history of training and certifying postpartum professionals, and they have the governance to provide a more up-to-date and trusted training process.

 

You wouldn't take your newborn to a pediatrician that wasn't adequately trained and licensed; we believe the same holds true for the professional taking care of your baby. 

Trusted By Experts

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FAQ Anchor
  • What is a Newborn Care Specialist?
    A newborn care specialist is a trained professional who provides specialized care for newborn babies and their families. Also known as a baby nurse, postpartum doula or infant care specialist, a newborn care specialist has expertise in a range of areas related to newborn care such as feeding, diapering, bathing, soothing techniques, sleep training, and developmental milestones. Newborn care specialists are typically hired during the first few weeks or months of a baby's life. They can work either during the day or overnight, depending on the family's needs. In addition to providing hands-on care for the baby, they may also offer emotional support and practical advice to new parents, helping them navigate the challenges of parenthood. To become a newborn care specialist, individuals must undergo specialized training and certification programs that provide them with the necessary skills and knowledge to care for newborns. Some may also have prior experience working in fields such as nursing, childcare, or early childhood education.
  • What is a Postpartum Doula?
    A postpartum doula is a trained professional who provides physical, emotional, and informational support to a new mother and her family during the postpartum period, which is the time following the birth of a baby. The role of a postpartum doula is to help the new mother adjust to her new role and responsibilities, recover from childbirth, and care for her newborn. Postpartum doulas offer a variety of services, including practical assistance with tasks such as feeding, diapering, and bathing the baby, as well as household chores like laundry, cooking, and cleaning. They may also provide emotional support and guidance, helping the new mother cope with the physical and emotional changes that come with having a baby. The services of a postpartum doula are often tailored to the specific needs of the mother and her family. Some may provide short-term support during the immediate postpartum period, while others may work with the family for several weeks or months after the baby is born. To become a postpartum doula, individuals must undergo specialized training and certification programs that provide them with the necessary skills and knowledge to support new mothers and their families. Some may also have prior experience working in fields such as nursing, midwifery, or childbirth education.
  • What is a night nurse?
    A night nurse is an outdated term that is now used to refer to a Newborn Care Specialist (NCS). While there are some Newborn Care Specialists or Postpartum Doulas that are registered nurses, it is not common.
  • What are the qualifications and certifications of your Specialists?
    All of our Specialist's are highly qualified and experienced in providing specialized care for newborns. Our staff has completed rigorous training and certification programs, which include courses on infant development, feeding, sleep training, and safety. Additionally, many of our staff members have prior experience working in fields such as nursing, midwifery, or early childhood education, which gives them additional knowledge and expertise in caring for newborns. Our Specialist's are trained as postpartum doula's, newborn care specialist's, or registered nurses. We are committed to ensuring that our staff is highly trained and up-to-date on the latest best practices in newborn care, and we provide ongoing training and education to ensure that our staff is always providing the highest quality of care for each and every baby they work with. With our highly qualified and experienced staff, you can trust that your baby will be in the best possible hands.
  • How early should I reach out to hire a Specialist?
    It's a good idea to start thinking about hiring a night nurse or nanny during the second trimester of pregnancy. This will give you enough time to research and find a night nurse who is a good fit for your family and to arrange for their services. It's important to keep in mind that night nurses and nannies are in high demand, especially during peak baby-birthing seasons, so it's best to start your search as early as possible to increase your chances of finding someone who is available and a good fit for your family's needs. We recommend that families reach out 2-6 months before their estimated due date. This ensures that you can secure your preferred start date.
  • Can I try out your services before booking care?
    Due to the high demand for our services and our commitment to providing personalized care to each family, we do not offer trial periods or the option to try out our services before booking care. However, we take great pride in providing high-quality and reliable care for newborns, and we have a team of experienced and trained specialists who are committed to providing exceptional care to every family we serve. As Southeastern Wisconsin's premier newborn care agency, we are proud to have a team of highly skilled and experienced newborn care specialists. We are confident that you will be satisfied with the level of care and attention your newborn will receive from our night nurses. If you have any further questions or concerns, please do not hesitate to contact us.
  • How do you match your Specialists with families?
    At Swaddled Newborn Care, we take great care in matching our newborn care specialists with families based on a number of factors. When you first contact us, we will have an in-depth conversation with you to understand your family's needs and preferences, including your parenting style, feeding preferences, and any specific concerns or requests you may have. Once we have a clear understanding of your needs, we will carefully review the qualifications and experience of our newborn care specialists to identify the best match for your family based on personality match and availability. We will then provide you with a potential candidate, including an infographic with their certifications, experience, references, and a few fun facts. You will get to meet with the candidate before making the final decision. We understand that every family is unique, and we are committed to ensuring that we find the best possible match for your family's specific needs and preferences. With our personalized matching process, you can be confident that you will find the perfect newborn care specialist for your family.
  • Can I meet the Night Nurse before starting care?
    Absolutely! At Swaddled Newborn Care, we highly encourage our clients to meet their chosen night nurse before starting care. We believe that this initial meeting is crucial in building a positive and trusting relationship between you and your Specialist, which is essential for providing high-quality care for your newborn. During this meeting, you will have the opportunity to ask questions, discuss your specific needs and preferences, and go over any concerns you may have. You can also share any relevant information about your baby's routine, feeding habits, sleeping patterns, and other important details that will help the Specialist provide personalized and effective care.
  • My family is very COVID-cautious. What precautions are you taking against COVID?
    Safety is the highest priority for our team, and we take COVID precautions very seriously. We have implemented COVID-19 protocols for all of our team, and they have been specifically trained to follow current CDC and WHO protocols to prevent disease transmission. We have a unique profile matching system that ensures we match your family with a Specialist that best suits your family's wishes regarding vaccination status and mask wearing while in your home.
  • Help! My baby is already here. Can I still book care?
    Of course! Many families underestimate how much care a newborn requires and find themselves contacting us within the first few weeks after baby is born. While it is not guaranteed, we will do our best to accommodate any last minute requests for care.
  • Do you have a night nurse near me?
    We provide services in all of Southeastern Wisconsin. This includes: Milwaukee Mequon Whitefish Bay River Hills Waukesha Brookfield Elm Grove Lake Geneva Madison Middleton Verona And more!
  • How long should I work with a Specialist?
    Most families looking for overnight care book anywhere from 2-6 months of care. There are many factors to consider when deciding how long to book care for: Did you have a cesarean section and need time to recover? What is your childcare budget? Are you or your partner returning to work? While we customize care to fit your need, we recommend a 2 month minimum for optimum benefits for both baby and parents.
  • I am breastfeeding, what will that look like with overnight care?
    While our Specialists are happy to feed your baby pumped breastmilk or formula, we are also happy to provide overnight care while supporting an exclusive breastfeeding relationship. We support and assist nursing moms with latching, positioning, pumping, and more.
  • I just found out I'm expecting twins! Do your Specialists have experience with multiples?
    You're in luck! Our multiples Specialists have distinctive training and experience with multiples, including twins, triplets, and more. They can show you the ropes to caring for multiples, such as supporting you with tandem feeding or establishing daily routines. We understand that support for new parents is incredibly important, and this is made even more true when bringing home multiples.
  • What is your policy on privacy and confidentiality?
    At Swaddled Newborn Care, we take the privacy and confidentiality of our clients very seriously. We understand that your family's privacy is of the utmost importance, and we have strict policies and procedures in place to ensure that your personal information and the details of our services are kept confidential. We work with many high net worth and VIP families, and we understand the unique privacy concerns that come with working with these types of clients. We are experienced in handling sensitive information and maintaining the confidentiality of our clients. All of our staff members sign a confidentiality agreement and undergo background checks before they are hired. We also ensure that all electronic and paper records are securely stored and protected. We are committed to providing a safe and secure environment for your family and ensuring that your personal information is kept confidential at all times.
  • Can you provide references from previous clients?
    Absolutely, we are more than happy to provide references from previous clients. We understand that choosing a night nurse is a big decision, and we want to make sure that you feel confident and comfortable with our services. When you contact us, we can provide you with a list of references from previous clients who have used our services. These references can give you firsthand insight into the quality of care and level of service that we provide. Additionally, we are proud of our track record of providing excellent care for newborns and supporting families during this special time. We encourage you to check out our online reviews and testimonials from previous clients to see what they have to say about our services. We are committed to providing the highest level of care and service to every family we work with, and we are confident that our references and reviews will speak to our expertise and dedication to newborn care.
  • Can I buy a gift certificate or add this to my baby shower registry?
    We are happy to offer gift certificates, which we encourage you to put on your baby shower registry! Contact us to learn more about our gift certificates.

Frequently Asked Questions

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Happiness is a sleeping baby.

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